What is Server-Side Tracking?
Server-side tracking refers to collecting analytics data through your own server instead of sending it directly from a user's browser to analytics providers like Google. This creates an intermediary layer where you can control, filter, and anonymize data before it reaches third-party services.
For healthcare organizations subject to HIPAA (Health Insurance Portability and Accountability Act), this approach is essential for compliance. It prevents Protected Health Information (PHI) from being directly shared with third parties, allows proper data sanitization, and gives organizations control over what data leaves their systems.
HIPAA Compliance Note:
Traditional client-side analytics can inadvertently capture PHI through URLs, user inputs, or browser data. Server-side implementations provide a safeguard by filtering sensitive data before it reaches external vendors.
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How This Demo Works
This site demonstrates HIPAA-compliant analytics implementation using server-side tracking. All pages send analytics data to a proxy server endpoint instead of directly to Google. Examine the network requests and code comments to understand how PHI is protected.
The source code includes detailed comments explaining HIPAA-safe practices throughout the implementation.